Deem collaborated with Enspirit to provide a hassle-free and intuitive experience for business travelers
Our company has formed a partnership with a Corporate Travel Booking and management firm that provides Corporate/Business clients with the ability to book, customize, and manage their end-to-end travel programs. The partner company approached us with a mandate to improve their website and mobile applications, in an effort to enhance customer retention, minimize negative feedback, and align their platform with industry standards.
Upon approaching Enspirit, they/client presented a UI/UX design that lacked key front-end design elements and had a basic appearance. As a result, their end users was less likely to return and the user experience was subpar(below a usual or normal level). Our task was to develop a completely new portal that not only met all of their travel needs but was also user-friendly and visually appealing.
Our biggest takeaway from this project was how challenging it could be to design a travel app that fits the need of different traveller profiles based on the frequency of their travel. Each feature in the app had to be designed with a different approach, and each approach had to be reconciled with the key elements that we were trying to offer, such as mobile booking, cab searches, etc. Accessibility was a big focal area for our client, which required us to comply with statutory guidelines in the development process. That took a lot of research and focus for each specific screen on the app.
Our internal team collaborated closely with the client's product and engineering teams to develop a new Android and iOS app to replace the existing setup. Using design tools such as Figma, Sketch, and AdobeXD, we created an innovative and user-friendly design. Our main focus was to enhance the user experience by incorporating intuitive elements and streamlining the process at every stage. To achieve this, we established a seamless workflow that aligned with every step of the project. This involved setting up a Kanban board on Jira, providing tri-weekly mockups, and maintaining constant communication with the client's internal teams to ensure a harmonious and synergistic process flow.
In order to gain a better understanding of the market landscape, we conduct user interviews with individuals who are actively working within that space. Through various types of user research, analysis, and surveys, we gather accurate data from these users. The results of our research are carefully recorded and documented in the Dovetail app, which we then use to inform our experience creation.
As UI design has evolved over the years, the scale and speed at which UI screens must be created has also increased. With this drastic expansion comes a dire need for organisations to streamline design work. So, Enspirit builds a robust design systems to manage designs at a large scale. This helps to build Deem quicker for both mobile & website
Deem's design has been enhanced with semantic color implementation. These tokens represent not just a color value but also a semantic role it's used for. Specifically, in Deem, color tokens are primarily classified into three roles: Background, Foreground, and Text. By assigning semantic roles to colors, we are able to ensure consistent theming and seamless dark mode support.
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Building a pixel-perfect user interface requires attention to detail and consistency in design. Thanks to our robust design system which made this easy by providing the necessary guidelines, principles, and components to ensure that every UI element is consistent with the overall design language and helps achieve the organization's goals.
Deem was created with accessibility in mind, allowing everyone to easily travel with its assistance. Regardless of whether a traveler has impaired vision or hearing, or limited motor or cognitive functions, Deem provides them with the necessary information in a manner that suits their needs.
Deem uses a color scheme that meets WCAG contrast guidelines, adjustable text size, and is easy to navigate using screen readers.
Travelers with hearing impairments or deafness can easily get visual and text-based support directly through the Deem app.
Deem supports navigation through a keyboard, specialized switch, or other input devices, with clear indicators of what the focus is on.
A clean, calm interface that incorporates system level settings allows Deem to cater to travelers with dyslexia or epilepsy.
Deem minimizes distractions by using simple, direct descriptions and alerts travelers of upcoming issues without becoming a distraction.
By streamlining Deem's user experience and addressing their support needs, we were able to help the brand establish a consistent and trustworthy image in the corporate travel industry. Our efforts included eliminating usability obstacles, implementing award-winning accessibility features, and developing a scalable design system that delighted the engineering team. As a result, Deem has received multiple awards and recognitions for their improved product.
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