For product leaders at B2B software companies

The roadmap is not the slow part. Getting it to production is.

Senior designers and engineers work inside your team, in your repository and your standups. In four weeks you get a cycle-time number from your own Jira and Git history. If it does not move, you do not pay.

Pick the workstream to measureSee product outcomes from our work
Components, screens, and the decision between themAn isometric drawing of two upright screens standing on a surface, with a small library of component tiles in front of them. One tile is missing, marked by a dashed outline, and a dashed line runs from the gap to the first screen, where that component sits selected with corner handles and redlines. On the floor beneath are three option tiles, two dashed and one solid with a tick. A flow line with an arrow leads to the second screen, which uses the same component.
425s to 127s
Deem, booking time
19 to 54
Deem, NPS
33.1 to 16.0
Median cycle time in days, one corporate travel platform
4 months
Gritwell, zero to production MVP

Where it stalls

You have AI. Your roadmap does not show it yet.

Your engineers have assistants. Your team has tried an AI experiment or two. The quarter still ends with the same conversation about what slipped and why.

The slow part of shipping a B2B product is rarely writing code. It is the handoff from design to engineering, the review queue, and knowing what is safe to merge. An assistant on every laptop changes none of that.

For a product leader, the cost shows up in three places.

  • Commitments you cannot defend.

    Leadership sees missed dates. Engineering sees full calendars. Nobody has a baseline to settle it.

  • Decisions that get reinterpreted in the build.

    The workflow you approved in design review is not quite the workflow that ships, because the people who built it were not in the room.

  • AI features that never leave the demo.

    A proof of concept wins the room, then meets your auth, your data, and your change board.

    5%of custom enterprise AI tools reach production. MIT NANDA, 2025

One team designs it and ships it.

Designers and engineers at Enspirit have worked as one team since 2008. About a quarter of our 60 people are designers, so the people who build the workflow were in the room when it was decided.

You talk to the people doing the work. We work from your board, to your conventions, and answer in your Slack.

What changes

  • a numberIn week one we baseline cycle time for the workstream your roadmap is waiting on, from your own Jira and Git history. In week four we report against it and show you the query.
  • designDesign for multi-role, high-stakes workflows, extending the design system you already have, with decisions documented so they hold after handoff.
  • AI featuresAI embedded where it moves the number. We audit, build, measure, and stay until the KPI moves.
  • your codebaseNo rewrite and no migration. We improve the codebase you already have while it keeps running for your customers.

How the first four weeks work

Four weeks to a number you can check.

  1. 01

    You pick the workstream

    Week 1

    Choose the one your roadmap is waiting on. We measure its cycle time from your own Jira and Git history.

  2. 02

    We work inside your team

    Weeks 2 and 3

    Rules, skills, and checks go into your repository, with a weekly working session alongside your people.

  3. 03

    We report against the baseline

    Week 4

    You see the result and the query behind it. If cycle time does not move, you do not pay for the four weeks.

  4. 04

    You decide what comes next

    Then

    Add workstreams, bring on an embedded team on a monthly fee, or stop.

Prefer to start with design? Retain two to five senior designers inside your product organization on a monthly fee that grows or shrinks with your roadmap.

Fixed scope and a fixed fee. If cycle time does not move, you do not pay for the first four weeks.

Pick the workstream to measure

Proof

Product outcomes that stayed in production.

  • 425s to 127s

    Deem

    Our redesign of Deem’s corporate travel booking cut booking time from 425 to 127 seconds, moved NPS from 19 to 54, and earned 22 industry awards, with accessibility to WCAG AA+.

    Read the Deem case study

  • 33.1 to 16.0

    A corporate travel platform

    Median cycle time in days, measured from the client’s own Jira and Git history over a 13-month before window. The same data shows time to merge slightly slower and bug share up five points, which we report unchanged. The client is not named at their request. See how Enspirit Delivery OS works.

  • 4 months

    Gritwell

    We co-built Gritwell’s wellness platform: a client portal, a provider back-office, and real-time connectivity across web, mobile, and PWA. Zero to a production MVP in four months. Gritwell raised $3M in its next round, with the working product as the primary proof point.

    Read the Gritwell case study

They are creative with their solutions and look at it from multiple angles. The end solution was amazing. And along the way, the communication lines were always open.

John Braithwaite

Product Manager, GearLaunch

Questions

What product leaders ask.

Our designers work inside your team the way our engineers work inside your repository: in your tools, to your conventions, extending the design system you already have rather than replacing it.
The workstream is chosen against your roadmap, and the week-four report is cycle time on that workstream. Product and engineering read the same number.
The first week is scoping and baselining, so the plan and the numbers are set before the build begins. You talk to the people doing the work, with no account managers or coordinators in between.
Both. Our product design work includes research and prototypes, and decisions are documented so they hold after handoff and the next product leader does not unwind them.
You do. Our standard services agreement gives you ownership of everything we build for you. We do not use your codebase, release data, or design files to train, fine-tune, or improve any AI model.
It depends on the shape of the work. The first four weeks of Enspirit Delivery OS are a fixed fee, and if your cycle time does not move, you do not pay for them. Embedded teams are a monthly fee that grows or shrinks with your roadmap. We price after a first conversation, once the scope is clear.
For product leaders

Pick one workstream. Get a number in four weeks.

Fixed scope and a fixed fee. If cycle time does not move, you do not pay for the first four weeks.

Pick the workstream to measure