Ecommerce / Small business
Instagram DMs to ecommerce. Ten days.
CocoaCumin needed a working ecommerce store, fast. We built one on Squarespace in 10 working days: 23 products, two fulfillment options, and a checkout that works on day one.
The problem
CocoaCumin makes cookies. Word spread, demand grew, and orders were coming in through WhatsApp, Instagram DMs and manual forms. Demand had outgrown the channel. Customers were ready to buy. The process needed to catch up.
The outcome needed was clear: a way for customers to buy without friction. The platform, the scope, and the build approach were decisions made together. CocoaCumin came to Enspirit with a need, not a brief.
What we built
A Squarespace ecommerce store built to be managed independently from day one.
Product catalog
23 products across three categories: fixed assortments, single-flavor boxes in three sizes, and a build-your-own option. Product structure was defined before the build started so no decisions had to be revisited mid-way.
Build-your-own box
Customers select cookie flavors through structured dropdowns with an optional notes field. A practical solution to Squarespace's lack of native per-flavor quantity limits. It works, the client can manage it, and it did not add time to the build.
Fulfillment
Pickup and shipping, covering local California delivery with shipping charges based on location. Configured and tested across all product types.
Payments and integrations
Stripe payment integration, a contact and custom cake enquiry form, a cookie showcase page with descriptions and a gift hampers page.
The approach
Two decisions shaped the build before a single page was designed.
The first was the platform. Squarespace was not the obvious choice for every project, but it was the right choice here. The site needed to be live in 10 days, manageable post-launch, and built without custom development. Shopify would have added cost and complexity the project did not call for. A custom build would have taken months.
The second was what not to build. Cakes, an image gallery, individual cookie ordering: all came up. All were parked before the build started. Scope discipline is what made the 10-day deadline possible.
The outcome
The first order came in on the day the site went live. The founder can add a product, process an order, and update content without contacting us. CocoaCumin came with a need. It launched with a store that works.
Have a product ready to sell?
Tell us what you're building. We'll tell you honestly whether we can help.